BEGIN:VCALENDAR VERSION:2.0 PRODID:-//wp-events-plugin.com//7.2.3.1//EN TZID:America/Phoenix X-WR-TIMEZONE:America/Phoenix BEGIN:VEVENT UID:1466@azbio.org DTSTART;TZID=America/Phoenix:20200429T080000 DTEND;TZID=America/Phoenix:20200429T090000 DTSTAMP:20200424T162733Z URL:https://www.azbio.org/events/navigating-the-new-normal-the-potential-i mpact-of-covid-19-on-the-medtech-commercial-model SUMMARY:Navigating the “New Normal" - The Potential Impact of COVID-19 on the MedTech Commercial Model - Webinar - 29 Apr 20 08:00 DESCRIPTION:\n\nTitle: \;"Navigating the “New Normal” - The Potenti al Impact of COVID-19 on the MedTech Commercial Model\," presented by IQVI A MedTech and SmartBrief\n\nDate: \;Wednesday\, April 29\, 2020\n\nTim e: 11:00 AM Eastern Daylight Time (8 AM AZ)\n\nDuration: \;1 hour\nREG ISTER\n\n\nSummary\nFinancial objectives and market forces meant MedTech c ompanies were already rethinking their traditional commercial models - the n came COVID-19. It has changed the game for the MedTech industry by demon strating the importance of MedTech manufacturers in healthcare and highlig hting the \;need to accelerate commercial model changes.\n\nAs we work together to keep healthcare moving forward in spite of the current climat e\, it’s important to lean on what we know. The ability to see healthcar e professionals (HCPs) face-to-face has been greatly reduced\, yet the nee d to communicate with HCPs and patients and provide them with relevant inf ormation is greater than ever. \;\n\nWhat will happen if post-COVID-19 \, access is still only for those deemed “essential”? What does the fu ture look like for field reps in the MedTech industry? How can we add valu e to HCP customers\, keep business on track\, and mitigate risk without th e ability to see HCPs in-person?\n\nMedTech companies around the world are asking these questions and are struggling to find the most effective way to manage their commercial teams in order to maintain critical relationshi ps and deliver value.\n\nThis webinar brings together industry experts who will outline how MedTech companies are adapting their commercial models w ith multi-channel strategies to address the immediate COVID-19-related cha llenges as well as support longer-term commercial success.\n\nJoin this we binar to understand:\n\n COVID-19’s immediate impact on the MedTech com mercial market\n Examples of the changes MedTech companies are making so far\n Strategies for pivoting quickly and maintaining open lines of commu nication with HCPs without face-to-face interaction\n Best practices to e quip Sales Reps \;for effective remote engagement\n Anticipated comme rcial model changes after COVID-19\n\n CATEGORIES:webinars LOCATION:Webinar\, Anywhere\, USA\, United States X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Anywhere\, USA\, United Sta tes;X-APPLE-RADIUS=100;X-TITLE=Webinar:geo:0,0 END:VEVENT BEGIN:VTIMEZONE TZID:America/Phoenix X-LIC-LOCATION:America/Phoenix BEGIN:STANDARD DTSTART:20190430T080000 TZOFFSETFROM:-0700 TZOFFSETTO:-0700 TZNAME:MST END:STANDARD END:VTIMEZONE END:VCALENDAR