BEGIN:VCALENDAR VERSION:2.0 PRODID:-//wp-events-plugin.com//7.2.3.1//EN TZID:America/Phoenix X-WR-TIMEZONE:America/Phoenix BEGIN:VEVENT UID:1601@azbio.org DTSTART;TZID=America/Phoenix:20210520T080000 DTEND;TZID=America/Phoenix:20210520T090000 DTSTAMP:20210429T174140Z URL:https://www.azbio.org/events/strategic-pricing-optimizing-product-valu ation-by-avoiding-bias-and-thinking-locally SUMMARY:Strategic Pricing: Optimizing product valuation by avoiding bias an d thinking locally - - 20 May 21 08:00 DESCRIPTION:\n\n\n\nSara Demy\, CEO of Demy-Colton\, hosts interactive virt ual salons featuring industry leaders and distinguished guests exploring t oday’s most consequential and disruptive topics in healthcare.\nStrategi c Pricing: Optimizing product valuation by avoiding bias and thinking loca lly\nPrice is one of the three key variables in the profit function\, a cr itical negotiation point prior to patient access\, and a component of the industry's image issue. Companies can overestimate price due to internal b iases\, use of inappropriate analogues\, avoidance of in-country details a nd the focus on regulatory endpoints at the expense of payer-relevant endp oints. Indeed\, fast to label is not necessarily fast to patient access. G iven the dominant role price plays in enterprise valuation\, the panel tod ay will discuss the key pricing issues\, including optimism bias\, ways to mitigate these risks and why payer research isn’t always the best answe r. Participants will leave with a better understanding of how to optimize pricing and access estimates and improve the quality of engagement with in vestors\, stakeholders and partners as a result.\n\n \;\n\nFeaturing:\ n\n\n\n\n\n\nTed Haack\n\n\nVice President\n\n\nLatticePoint Consulting\n\ n\n\n\n\n\n\n\nJudy Campagnari\n\n\nExecutive Director\, Head of STAR\n\n\ nAlexion Pharmaceuticals\, Inc.\n\n\n\n\n\n\n\n\nJessica Martinez\n\n\nSen ior Program Officer\, Life Science Partnerships\n\n\nBill &\; Melinda G ates Foundation\n\n\n\n\n\n\n\n\nDennis Purcell\n\n\nFounder\n\n\nAisling Capital LLC\n\n\n\n\n\n \;\n\nMay 20\, 2021\n11:00 AM-12:00 PM (ET) - Live Discussion\n12:00 PM-12:15 PM (ET) - Live Q&\;A\n \;\n\n\nREG ISTER HERE\n\n\n With thanks to our Sponsor\n\n\n\nWith thanks to our Fou nding Sponsors\n END:VEVENT BEGIN:VTIMEZONE TZID:America/Phoenix X-LIC-LOCATION:America/Phoenix BEGIN:STANDARD DTSTART:20200520T080000 TZOFFSETFROM:-0700 TZOFFSETTO:-0700 TZNAME:MST END:STANDARD END:VTIMEZONE END:VCALENDAR