BEGIN:VCALENDAR VERSION:2.0 PRODID:-//wp-events-plugin.com//7.2.3.1//EN TZID:America/Phoenix X-WR-TIMEZONE:America/Phoenix BEGIN:VEVENT UID:1839@azbio.org DTSTART;TZID=America/Phoenix:20231102T180000 DTEND;TZID=America/Phoenix:20231102T193000 DTSTAMP:20231001T135000Z URL:https://www.azbio.org/events/the-brain-hates-losing-and-other-news-fro m-neuroeconomics SUMMARY:The brain hates losing (and other news from neuroeconomics) - Walto n Center for Planetary Health Auditorium - 2 Nov 23 18:00 DESCRIPTION:\n\n\n\nThe Arntzen Grand Challenges Lecture series is inspired by Charles Arntzen\, founding director of the ASU Biodesign Institute.\n& nbsp\;\n \;\n\nThe brain hates losing (and other news from neuroeconom ics)\n\n\n\nThis is part of the Arntzen Grand Challenges Lecture Series.\n \n\n \;\nThursday\, Nov. 2\, 6–7:30 p.m.\nWalton Center for Planetar y Health Auditorium\n777 E. University Dr. Tempe AZ 85281\n\n\n \;\n\n REGISTER\n\nPresenter:\nColin F. Camerer\, PhD\nCalifornia Institute of Te chnology\n \;\n\n\n\n\nNeuroeconomics is a new synthesis that seeks to understand and causally influence brain mechanisms that underlie computat ion during economic decisions. For example\, the brain differentiates loss es from gains\, and really dislikes losing. This lecture will discuss how aversion to loss and our emotional response to losing events can explain a spects of consumer purchases\, stock trading\, and sports. This evidence f uels an optimistic view in which measurements of brain activity can improv e understanding of the biology that underlies economics.\nLearn about Arnt zen Grand Challenges Lecture Series.\n\n\n\n CATEGORIES:AZ - Central LOCATION:Walton Center for Planetary Health Auditorium\, 777 E. University Dr.\, Tempe\, Arizona\, 85281\, United States X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=777 E. University Dr.\, Tem pe\, Arizona\, 85281\, United States;X-APPLE-RADIUS=100;X-TITLE=Walton Cen ter for Planetary Health Auditorium:geo:0,0 END:VEVENT BEGIN:VTIMEZONE TZID:America/Phoenix X-LIC-LOCATION:America/Phoenix BEGIN:STANDARD DTSTART:20221102T180000 TZOFFSETFROM:-0700 TZOFFSETTO:-0700 TZNAME:MST END:STANDARD END:VTIMEZONE END:VCALENDAR