You’ve worked hard to build great company. You want to shout it from the rooftops, but will the right audience hear you? AZBioPEERS – Getting the Word Out – Pitching the Media features a discussion with 3 highly experienced life science PR professionals and former journalists. Watch the video to sit into their discussion.
AZBioPEERS – Getting the Word Out – Pitching Your Story
You’ve worked hard to build great company. You want to shout it from the rooftops, but will the right audience hear you?
AZBioPEERS – Getting the Word Out – Pitching the Media features a discussion with 3 highly experienced life science PR professionals and former journalists.
Amanda Vega https://amandavega.com/about/experience/
Kimberly Ha https://www.kkhadvisors.com/#founder
Stacy Sullivan https://www.flinn.org/flinn-staff/stacy-sullivan/
In this session, media experts and communicators explore:
- Is it news?
- Crafting your story or press release
- How to pitch the media
- How (and when) to use the wire
- Regulatory do’s and don’ts
- Editor’s pet peeves
This edition of AZBioPEERS was recorded October 28, 2025.
Moderated by Joan Koerber-Walker, President & CEO, Arizona Bioindustry Association, Inc. (AZBio)
Access more AZBioPEERS videos here: https://www.azbio.org/resources/azbiopeers