CERESET To Demonstrate New Technology To Balance The Brain

Scottsdale Company Helps Clients Manage Stress and Achieve Better Sleep


Arizona-based CERESET™, a new wellness company dedicated to helping people reduce anxiety, manage stress and achieve restorative sleep, will provide free demonstrations of its patented BrainEcho™ technology during Arizona Bioscience Week. Cereset uses sound and its proprietary algorithms to reflect a person’s unique brain rhythms, letting the brain “hear” itself and move towards a more relaxed and balanced state.

Cereset will demonstrate this new technology on Wednesday, October 3, 2018 at the Cereset booth during the Arizona Bioscience Week Innovation Showcase at the Phoenix Convention Center West from 3pm – 9pm.

Living in 2018 and beyond is living in a world of increasing stress. This mounting stress erodes the brain’s natural ability to relax which causes worry, inability to focus, and difficulty sleeping.  When the brain gets stuck in this cycle, it lacks the functions for normal stress handling and instead acts more like a runaway train at times producing irrational reactions, outbursts, or depressive lack of motivation. Cereset relaxes the brain naturally and without medication in just one to two weeks.

“I created BrainEcho after a violent attack by four teenagers with a baseball bat left me unable to concentrate or get much sleep for 8-years,” says Lee Gerdes, Founder and CEO of Cereset and Brain State Technologies. “My research led me to discover the power of the brain’s self-healing properties which can improve cognitive function, positive mental attitude and restful sleep in a safe and natural manner.  Following several clinical studies proving the technology helps the brain reset itself, we’re now franchising Cereset across the world in hopes of helping people return their brain to its normal, natural balance.”

Cereset is a brand new company that will be opening several franchise offices in multiple states before the end of 2018. The name Cereset comes from a combination of the words Cerebrum (brain) and the word Reset, as it helps the brain reset itself to its natural state.

Cereset is a subsidiary of Scottsdale based Brain State Technologies®, which has successfully treated more than 130,000 clients in 25-countries since inception in 2003. Gerdes’ technology is also at the core of HIRREM® (High-resolution, Relational, Resonance-based, Electroencephalic Mirroring), his research technology has been used by Wake Forest Medical Center in numerous clinical trials on people suffering from insomnia, PTSD, concussions and pain. Details are available at www.cereset.com/research   

About Cereset:

CERESET™ is a wellness company that helps its clients relax their brains to manage stress, restore hope and finally achieve restful sleep through patented BrainEcho™ technology that empowers the brain to reset itself as it hears and “sees” its own reflection.  The global technology leader in non-invasive brain self-restoration and optimization, Cereset enables the brain to fully relax and reset itself to its natural balance from the inside out. There is no outside intervention, stimulus or medication of any kind – the brain does its own work and the client often naps or relaxes quietly in a comfortable chair. To schedule an appointment at a Cereset office, or to learn more visit cereset.com.


For more media inquiries contact:

Josh Weiss

10 to 1 Public Relations




Laura Slawny

10 to 1 Public Relations







Posted in AZBio News.