Date(s) - 2 Nov 2023
6:00 PM - 7:30 PM
The brain hates losing (and other news from neuroeconomics)
Neuroeconomics is a new synthesis that seeks to understand and causally influence brain mechanisms that underlie computation during economic decisions. For example, the brain differentiates losses from gains, and really dislikes losing. This lecture will discuss how aversion to loss and our emotional response to losing events can explain aspects of consumer purchases, stock trading, and sports. This evidence fuels an optimistic view in which measurements of brain activity can improve understanding of the biology that underlies economics.