Date/Time
Date(s) - 2 Nov 2023
6:00 PM - 7:30 PM
Location
Walton Center for Planetary Health Auditorium
The Arntzen Grand Challenges Lecture series is inspired by Charles Arntzen, founding director of the ASU Biodesign Institute.
The brain hates losing (and other news from neuroeconomics)
This is part of the Arntzen Grand Challenges Lecture Series.
Thursday, Nov. 2, 6–7:30 p.m.
Walton Center for Planetary Health Auditorium
777 E. University Dr. Tempe AZ 85281
REGISTER
Presenter:
Colin F. Camerer, PhD
California Institute of Technology
Neuroeconomics is a new synthesis that seeks to understand and causally influence brain mechanisms that underlie computation during economic decisions. For example, the brain differentiates losses from gains, and really dislikes losing. This lecture will discuss how aversion to loss and our emotional response to losing events can explain aspects of consumer purchases, stock trading, and sports. This evidence fuels an optimistic view in which measurements of brain activity can improve understanding of the biology that underlies economics.